etc.
curiosity, no reason, feel tired
.
.
.
Product information
name: 처음처럼
degree: 19.5
date of produce : 7th of February .2006
Special feature : the first in world, making 100% alkali water using method of alkali deoxidization
Brand Image
mild, clear, pure image
-wellbeing image (처음처럼 is good for health)
leading a low degree market by using alkali water
market, customer loyalty is higher than other market.
< Position in the market>
According to pictures, Jinro market shares take half of the market share. Jinro is a head company in soju market. Specially, 참이슬 series support Jinro to become best firm in Korea soju market.
Overall, needless to speak, Jinro is best company. But low percentage of alcohol market, their product J sh
“ House of good yeast and good wine”
Major Producers of
Traditional Alcohol
Beverages in Korea
Established in 1983.
Main Product ;
Baekseju to Makgeolli.
Marketing strategies are focused on Makgeolli
Competitors’
marketing activities
& Ambiguous positioning
Alcohol Market
Low degree
liquor market
is growing
Makgeolli Market
Dramatically
Increased
D
market. JinRo didn't have a equal share in whole nation but JinRo led a soju market in Seoul and capital area. Like this, JinRo is the market leader in soju market.
참이슬's the biggest rival is the 처음처럼. 처음처럼 broke 20˚ that maginot line of soju market and brotught low alcohol degree trend. 처음처럼 went straight to second place in one year. As soon as 처음처럼 was
Executive Summary
a. Interesting Issues on LG Electronics’ 3D LED TV
The subject of investigation is LG Electronics and its 3D LED TV. The reasons behind such selection are explained in detail in following.
Firstly, the 3D LED TV market is an emerging market, which attracts attention worldwide. 3D LED TV market is characterized by high degree of uncertainty and therefore companies use a vari
Choice Background
Market Leader
Drinking Culture Change
Low Alcohol Degree Trend
Entry to Overseas Market
Strength
Low alcohol degree
The best known brand
Nationwide distribution
network
Sensational package and
naming
Weakness
Old-fashioned image
Spread of customer’s need to soft taste
Low share in other region
Opportunity
Increase of fem
초략
3. SWOT Analysis
Strengths
- Parent company’s a strong
distribution system
- Lotte’s brand value
- The world’s first alkali
regenerated water
-The leader of low alcohol degree
-The differentiated marketing
Weaknesses
-The poor market share
comparing with the competitor
-Limited market; narrow consumer
degree of so-ju down.
People want to drink 18's degree so ===>> low degree soju is new trend
s w
o low degree, fast hangover
-> respond changing alcohol culture norrow target market
-> w
Ⅲ. Third-degree Price discrimination
Third-degree price discrimination occurs when the monopolist determines the different price for the same production. If two different markets exist in the same production, the monopolist sets the different price according to the elasticity of the markets.
In other words, it means that the monopolist set a low price in the market which has the high-elast
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history